Chivas Regal, maker of blended Scotch whisky, is merging cocktails, fashion and “couple goals” with the launch of a new limited-edition “Golden Hour Glow Up Set,” featuring matching tailored tracksuits from global fashion brand, Falguni Shane Peacock. The husband-and-wife fashion duo drew creative inspiration from Chivas’ “United is the New Gold” campaign to create the set.
“‘United is the New Gold’ celebrates the wealth of togetherness and we’re thrilled with Falguni and Shane’s creative interpretation, whose global success is a true testament to what can be accomplished as a pair,” says Emily Lane, Chivas brand director, Pernod Ricard USA. “The striking tracksuits blend boldness, modernity and status – while still flexing the luxury and distinguished heritage long associated with Chivas. This partnership elevates the notion of couple style and delivers the perfect backdrop for that Golden Hour timeframe – when partners can switch off from the grind and reclaim a moment of connection.”
The tailored tracksuit features black and gold colorways that draw on Chivas’ brand look and “United is the New Gold” aesthetic. Each set features the same heart-shaped “Luckenbooth” logo depicted on Chivas Regal bottles, an ancient Celtic symbol representing love and togetherness.
“This partnership with Chivas feels so authentic to us and who we are as a couple and team that proudly supports each other and our shared success,” says Falguni and Shane Peacock, founders, Falguni Shane Peacock. “This collaboration delves into the playful concept of Black Tie at-home that is relaxed, yet still elicits luxury cues through the lens of our design aesthetic – a tailored tracksuit that is also perfect for lounging.”
The limited-edition “Golden Hour Glow Up Cocktail Gift Set” includes two tracksuits, along with ingredients to create the ideal Golden Hour cocktail at home: the Chivas Gold Rush. Available while supplies last at CocktailCourier.com.
Source: License Global
