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Rolex Unveils New Set of Watches for 2023

Deluxe watch brand Rolex has revealed its new series of gemstone-adorned watches.

Rolex launched its new series of watches at the Watches & Wonders 2023 show in Geneva, Switzerland, on Mar. 27.

Decorated in the emblematic style for which Rolex is renowned, nine new watches were showcased during the event, from a new twist on the iconic Cosmograph Daytona to the size expansion of the already massive Explorer.

“The watches unveiled illustrate a desire to reinvent while preserving a sense of continuity, to innovate while being mindful of tradition, and to leverage technology in daring to create,” the brand stated in a release.

The Oyster Perpetual Cosmograph Daytona, famous in and beyond the motor-racing circuit, achieved its 60th anniversary this year. Rolex has revisited and restyled it for a “more modern demeanor” with new dial graphics and middle case. One version among several has an 18-carat yellow gold oscillating weight, a first for the Oyster Perpetual collection.

Meanwhile, the Perpetual 1908 is an entirely new timepiece inspired by one of the first Rolex watches with a Perpetual rotor. Its name “1908” references the date the Rolex trademark was officially registered in Switzerland.

New versions of the iconic Day-Date 36 were also unveiled. One version’s dial is draped in green aventurine, carnelian and other gemstones that evoke the atmosphere of the Mediterranean coast, while another version features a colorful puzzle on its dial, inspirational words like “Love”, “Peace” and “Hope” emblazoned in its day window and 31 emojis in its date window.

This year’s edition of Watches & Wonders, a famed trade show of the international watch and jewelry industry, kicked off on Mar. 27 and will run until Apr. 2.

Headquartered in Geneva, Switzerland, Rolex is a highly regarded Swiss watch designer and manufacturer whose brand is steeped in luxury lifestyle and culture. The brand is recognized the world over for its expertise and its products’ quality. 

Source : TheJakartaPost

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